QSSK-FCM-BMM-BRAND MARKETING MANAGER

JOB TITLE: BRAND MARKETING MANAGER

About This Job:

Q-Sourcing Limited trading as Q-Sourcing Servtec is a manpower management solutions firm operating in the East African Region in the countries of Uganda, Kenya, Tanzania, Rwanda, and South Sudan.

On behalf of our client, we are looking for a competent, skilled, and experienced Brand Marketing Manager to work in Nairobi.

Job summary:

Reporting to Senior Manager – Brand Marketing, the Brand Marketing Manager is responsible for supporting the Senior Manager – Brand Marketing in campaign development & execution across markets, ensuring proper implementation of marketing communication campaigns across markets, & gathering learnings to optimize future campaign planning & execution. The role holder will also be responsible for implementation of our private label communication support plan across our key defined markets, ensuring providing proper support to the markets. He/she will work on optimizing the media strategy & media mix of the Brand through coordinating with the different markets and external media agencies.

Key Responsibilities and Accountabilities:

Brand Ownership

• Support Senior Manager – Brand Marketing in building our client’s mother brand and our client’s private labels across markets
• Support in campaign development through qualifying & briefing agencies across the region
• Lead on execution of campaigns across different touchpoints
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Lead on supporting the markets in transferring knowledge gathered from post campaigns & 3rd parties.
• Ensure consistency between brand content & tone of voice across channels (synchronize offline & Online campaign execution between parties)
• Lead on the execution of our private label communication campaign across priority markets.
• Work closely with Insights team to measure and act upon Customer Insights and all developed elements
• Support the Head of Brand on the execution of New Concepts’ communication

Media Plan and implementation

• Work with Media agency to define and implement optimum media plan for all countries that our client Retail operates in.
• Collaborate with the existing marketing teams in the countries to set the guidelines for creating media campaign plans through proper media planning tools
• Define best practices of Online media planning in coordination with the Digital Marketing Team and share across markets
• Communicate the latest trends, updates and best practices in media planning to the team and countries

Human Capital Responsibilities

• Assist with the implementation of the performance management process by setting objectives, monitoring performance, and provide constructive feedback and provide inputs to senior management
• Provide mentorship for the purpose of developing a continuous talent pipeline for key roles
• Provide inputs on training needs and coordinate with the HC department to ensure facilitation of training requirements
• Develop and implement on the job-training for the team
• Provide inputs for the development of annual manpower plan
• Ensure the implementation of our client Retail’s corporate policies and relevant procedures

KNOWLEDGE, SKILLS AND EXPERIENCE:

1. Minimum Bachelor’s Degree in Business, Marketing or a related field
2. 8+ years in Marketing experience in FMCG or Multinational companies, including mastering Brand Concept, Copy & Content production
3. 2+ years of Retail experience is an advantage
4. Excellent communication and writing skills
5. Editor skills

Application procedure:

Interested and qualified applicants should submit their applications through the link below.

https://qsourcingservtec.applytojob.com/apply/rChGxeLUeX/QSSKFCMBMMBRAND-MARKETING-MANAGER

Note:

Only shortlisted applicants will be contacted.

Q-SOURCING SERVTEC IS AN EQUAL OPPORTUNITY EMPLOYER. ANY SOLICITATION WILL LEAD TO DISQUALIFICATION.